Digital marketing

  • Key Features
  • About Course
  • Overview
  • Agenda
  • FAQ
  • TRAINING CALENDAR

Key Features

  • 32 hours of high quality training
  • Trainers are Industry experts & working professionals
  • Comprehensive up-to date contents
  • Exercises & Hands-on assignments
  • 100% Money back guarantee
  • Course completion certificate

How are the classes conducted?

  • Class Room Training
  • Instructor-Led online Training
  • Online Self learning

Money back Guarantee

  • If you don't like the training, inform us after 1st session. 100% money will be refunded with no questions asked

Group Discount

  • 10% discount for 3 or more registration

What is Digital Marketing? / Why learn Digital Marketing?

Digital Marketing or online marketing has been around for 15 years now, but it seems to be getting really complicated with online exchanges, Demand-side platforms, Real-time bidding, Ad optimization, Retargeting, etc.

Why Digital marketing?

Traditionally, Marketing use to happen by TV, Radio and Print Media.

Looking at the statistics, they were not the effective medium with only 18% of TV ads generating positive ROI & with 90% of population skipping the ad where possible. Radio has a declining audience with most people listening from their cars and no option to act immediately. Newspapers also has declining audience with shelf life of just one day & ads in magazines are expensive with a lead time of 6-8 weeks

Now, take a look at the statistics available for Digital Marketing or Online Marketing like web, email, social media

Web generated 3 times more leads as traditional marketing and costs 60% less Email has delivery rate of 96% and open rate at 30% with average click-through rate of 4.5%. Click through rate are the prospects who are willing to buy your offerings

Social Media: 72% of the adult internet users in the U.S are active on at least one social network, so they are potential customer mix you would like to target

What is Digital Marketing?

A powerful tool, a mysterious beast, a revolutionary medium or a total headache to be avoided?

With the burst of .com boom in 2000, the advertising in internet marketing was going low for couple of years. Then Google appeared with Google Search engine providing short text ad for the search term. Accuracy of google search engine allowed advertiser to target their messages, bid for keywords, pay per click and measure their ROI more accurately. New technique like Search Engine Optimization (SEO), Search Engine Marketing (SEM) or Paid Search Marketing become the key for marketers to reach out to the target audiences.

How to create an effective Digital Marketing Strategy?

Digital Marketing is still a mystery to lot of companies, they still think its creating a great website. If you have a great website and a great product, and if nobody knows about it & hoping somebody will stumble upon it .... you don't get success in business.

What you need is to create awareness and get the people come and see your products. Digital Marketing offers you the best opportunity to do that. Fist look at what is best medium to reach the target audience ... online video, social networks, email marketing, blogs which can spread message more quickly.

Once they are aware of your existence, you need to let them know why you need to buy from them. Why are your products much better than the competition. To do that you need most compelling sales story to make the audience buy into your idea with tools like interactive website or video to make it clearly understand why your product is better.

Measure demand and track results – in traditional marketing it was hard to identify which advertising produced the results, but digital marketing provides tools to effectively measure the result of any activity you do for online marketing. Digital Marketing is capable of engaging the visitor in real time, when they visit your site, making is possible for sales team to follow up immediately. This activity will alone increase the closing rate by up to 30%.

Finally after capturing the customer information, you can engage the prospects on personal basis with sales material, webinars, e-newsletters, you can convert prospects into life time customer.

If you don't have a digital marketing plan and don't have systematic approach for your online marketing with a powerful lead generating website, interactive tools that creates demand, optimization and other sales tools to capture and convert the leads into revenues, you are really missing on one of the most cost effective opportunities to make a great impact to your company.

Course Overview

Digital Marketing certification training by IT Skills Training Services is degined to understand the holistic picture of Digital Marketing

The course cover s the concepts of

* Search Engine Optimization (SEO) - Learn SEO covering in-depth on topics such as on-page & off-page optimization, link building
* Search Engine Marketing (SEM) - Learn SEM to advertise and increase leads, Compare the benefits of SEO vs SEM
* Social Media Marketing (SMM) - Target the market using Social network sites like Facebook, Tweeter, Linkedin, Google Plus, Pinterest and other sites
* Web Analytics - Analyze and improve online marketing performance
* Email Marketing - Send 1000's of emails, generate leads & convert to sales
* Content Marketing - Content is the key, learn content marketing strategies to enhance SEO
* Mobile Marketing - Understand the role of Mobile in Online Internet Marketing Strategy & measure the impact of Mobile Marketing
* Affiliate Marketing - Internet advertising that allows online business to affiliate with publishers & generate traffic, leades and sales to businesses online.

Objectives of the Course

Acquire in-depth understanding of various tools to conceptualize and implement Digital Marketing Strategy Get hands-on experience on online Marketing implementation methodologies

Who can attend

  • Sales and Marketing professional
  • Digital Marketing Professionals
  • Entrepreuners
  • Students/Graduates willing to take up Digital Marketing Career
  • Anyone looking for a career in Digital Marketing

Agenda

Digital Marketing Training Course / Online Marketing Training Course

A comprehensive digital marketing training program to empower the participant with all the aspects of digital marketing including SEO, SEM, SMM, Affiliate Marketing, Email Marketing, Web analytics and Content Marketing

SEO

  • Introduction to SEO
  • On-Page Optimization
  • Off-Site Optimization
  • Duplicate Content
  • Keyword Research & Competitive Intelligence
  • Design & Architecture
  • Local SEO
  • SEO Measurement
  • Understanding Crawlers
  • Integrating SEO with Other Disciplines

SEM

  • Introduction to PPC
  • Account Hierarchy
  • The Buying Funnel
  • The PPC Auction
  • PPC Targeting Options
  • Keyword Research
  • Creating Compelling Ads
  • Measuring Goals & Bidding Options
  • PPC Audit

SMM & Online Reputation Marketing

  • Introduction to Social Media
  • Social Media Channels
  • Engaging with Influencers
  • Listening & Reputation Management
  • Social Media Measurement
  • Integrating Social Media with Other Disciplines
  • Profiling Online reputation Management activities

Email Marketing

  • Introduction to Email Marketing
  • Spam
  • The Mailing List
  • Elements of an Email
  • Email Measurement
  • Marketing Automation
  • Email & Other Disciplines

Content Marketing

  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Content Marketing Budget & Measurement

Mobile Marketing

  • Introduction to Mobile Marketing
  • Mobiles Role In the Integrated Marketing Mix
  • How to Find and Communicate with Your Mobilized Target Audience
  • The Mobile Users Expectations
  • The Importance of Permission, Personalization, and Relevance
  • Mobiles Rules, Regulations, and Best Practices
  • Staying Abreast of Ever-Changing Technologies
  • Mobile Marketing Measurement

Web Analytics

  • Introduction to Web Analytics
  • Key Performance Indicators
  • Segmentation
  • Qualitative Data
  • Experimentation & Testing
  • Competitive Intelligence
  • Campaign Tracking
  • Organization
  • Multi-Channel Attribution

Media Buying

Affiliate Marketing

Video (YouTube) Marketing

Lead Management

FAQ

Who are the instructors?

We believe in quality & follow a rigorous process in selecting our trainers. All our trainers are industry experts/ professionals with an experience in delivering training.

Whom do I contact, if I have further clarifications?

you can call us on +91-9108460933 or drop a mail to email@it-skillstraining.com. support is available from 10:00 am to 7:00 pm from Mon-Sat

What if I miss the online class?

You will get the recording of the session and also you can attend the session from the next batch. you can contact help for next batch details

What are the pre-requisites for the course?

There are no pre-requisites to do online Digital Marketing course. However a fair ideo on the working of Internet and search engines would greatly help. You can attend the Free Online Digital Marketing course Introduction from www.it-skillstraining.com

Do I get certification?

You will get certificate from IT Skills Training Services.

Is there a virtual online classroom training Digital Marketing certification program?

Yes, IT Skills Training services provides Online class room training on Digital Marketing / Internet Marketing certification course

How do I learn Digital Markeing /Online Marketing course online?

Once you enroll with IT Skills Training services, our support will contact you with all the details to access online Digital Marketing training courses / Online Internet Marketing training Course. The classes will be organized by online class room facilitator as per schedule. Trainer will guide you to install and run various programs in the live webinar for easy understanding. Detailed document on installation will be emailed to you. Take the classes from the conveniance of you home, officie or anywhere you prefer.

Does online Digital Marketing course has practical sessions?

Yes, Online Digital Marketing training course has practical sessions, as most of the training is hands-on practical session to get mastery on the subject and enable you to take up any assignments on Digital Marketing

 

Please Select Your Country

Online Training

Date
Time
Course Type
Price
05-Nov to 11-Dec 2016 (Sat-Sun) 10:30 AM to 01:30 PM Virtual Classroom INR 20,000
INR 18,000
15-Nov to 06-Jan 2017 (Mon-Fri) 6:30 AM to 7:30 AM Virtual Classroom INR 20,000
INR 18,000

Class Room Training

Date
Time
Course Type
Price
12-Nov to 3-Dec (Jayanagar, Bangalore) 10:00 AM - 5:00 PM Classroom INR 25,000
INR 18,000
03-Dec to 24-Dec (Jayanagar, Bangalore) 10:00 AM - 5:00 PM Classroom INR 25,000
INR 18,000
12-Nov to 03-Dec (Hebbal, Bangalore) 10:00 AM - 5:00 PM Classroom INR 25,000
INR 18,000
03-Dec to 24-Dec (Hebbal, Bangalore) 10:00 AM - 5:00 PM Classroom INR 25,000
INR 18,000
12-Nov to 03-Dec (Marathahalli, Bangalore) 10:00 AM - 5:00 PM Classroom INR 25,000
INR 18,000
03-Dec to 24-Dec (Marathahalli, Bangalore) 10:00 AM - 5:00 PM Classroom INR 25,000
INR 18,000

Online Training

Date
Time
Course Type
Price
29-Oct to 11-Dec (Sat-Sun) 9:00 AM to 10:00 AM (CST) Virtual Classroom USD 599
USD 499
31-Oct to 09-Dec (Mon-Fri) 8:00 PM to 9:00 PM (CST) Virtual Classroom USD 599
USD 499
05-Nov to 18-Dec (Sat-Sun) 10:00 AM - 01:00 PM (CST) Virtual Classroom USD 599
USD 499
19-Nov to 25-Dec (Sat-Sun) 8:30 AM to 12:30 PM (CST) Virtual Classroom USD 599
USD 499
05-Dec to 20-Jan 2017 (Mon-Fri) 9:00 AM to 10:00 AM (CST) Virtual Classroom USD 599
USD 499
12-Dec to 20-Jan 2017 (Mon-Fri) 9:00 PM to 10:00 PM (CST) Virtual Classroom USD
USD

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Classroom Training: 30 hours

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