About the Course
What is Pay per Click Certification Course?
PPC stands for pay-per-click, a model of internet marketing in which sponsors pay a charge every time one of their promotions is clicked. Basically, it's a method for purchasing visits to your site, as opposed to endeavouring to "acquire" those visits naturally.
Search engine advertising is one of the most popular forms of PPC. It permits advertisers to bid for ad placement in a search engine's sponsored links when somebody searches on a keyword that is related to their business offering.
Each time our advertisement is clicked, sending a visitor to our site, we need to pay the search engine a little expense. At the point when PPC is working effectively, the charge is insignificant, on the grounds that the visit is worth more than what you pay for it.
IT Skills Training Services PPC training course covers all that you have to know from learning basics of Google AdWords to keyword research, keyword categorization, campaign structuring, ad copy creation, quality score, account set up, optimization & reporting, Google AdWords Editor, Google Analytics for PPC, Display Advertising, Remarketing, Shopping Ads, Video Ads & Excel methods as well.
Objectives of the PPC Specialist Certification Course
After completion of the Pay per click certification course from IT Skills Training Services you should be able to understand:
PPC Bidding Method
PPC Targeting Options
Analysis and tracking of Keywords
How to write Effective Ad Copy & Ad Extensions
Evaluating and tuning PPC strategy
Conversion tracking, bidding, and reporting
Integration of PPC with other online marketing methods
Who should go for PPC Specialist Certification Course?
The Advanced Pay per click certification Course can be pursued by professionals who want to learn Google AdWords and specialize in it. PPC Certification Course is best suited for:
What are the Prerequisites for learning PPC Specialist Course?
Anyone with basic Knowledge in Marketing and familiar with Internet.