SEM SPECIALIST

About Course


Search Engine Marketing specialist Certification Course is specialised and designed to make candidate expert in Search engine marketing industry. After this course candidate will be able to concentrate on Search engine Marketing. Master the various stages of SEM.

Search engine marketing is a part of internet Marketing, and it has an essential place in positioning website online and reaching online purchasers. The center of this course will be focused on paid and search campaign, how to sort out battles utilizing publicizing programs. In any case, free reach will likewise be said, as it makes up a piece of search engine marketing in general.

Beginning with clarification on what web indexes are, and how they work, this course will gradually acquaint you with the theme of search engine marketing, where web search tools assume an essential part. You will get some answers concerning two noteworthy program utilized for Online advertising in search engines as a part of internet searchers, Google AdWords and Bing, and how those can be utilized to enhance your business.

Beginning with clarification on what search engines are, and how they work, this course will gradually acquaint you with the theme of search engine advertising, where web search tools assume an essential part. You will get some answers concerning two noteworthy program utilized for Online advertising in search engines as a part of internet searchers, Google AdWords and Bing, and how those can be utilized to enhance your business.


From this Course Candidates will be able to learn

* Learn how to implement the SEM strategies to increase the traffic to the website.

* Learn how to use search engine properly to get the maximize traffic to the website.

* Learn how to use both paid and search campaign to boost rankings.

* Develop how to use integrated Search Engine Marketing plan to increase the ROI.

* Analyze the Key Performance Indicators and how they work.

* Learn how to apply the keyword research to optimize the website and its performance.


Course Overview


What is Search engine marketing?

“It is a form of internet marketing which increases the visibility of a website in the search engine to acquire the traffic through Paid advertising” PPC will play major role in search engine marketing strategy.


Recent Trends

Recently search engine marketing grow enormously, Search Engine is updated every day and keeping a track with that is very difficult.


Video is the king

Marketing through Video is one of the recent trend in search engine marketing. AdWords Integrated with YouTube make it more effective and more customer centric way.


More Advertising Platforms

More advanced Platforms are coming up with new way to attract the customers and Consumers, Ppc marketing is gaining its strategy to attract the customers. Marketers are finding new ways to interact with the customers.


Basic Understanding from this course

The Search Engine Marketing system is an immediate reaction to the soaring development of the internet searcher industry. No longer the region of geek Dom, web search tool advertising has detonated into the standard. Today, a great many organizations are falling all over themselves to catch online searchers. What's more, they'll pay oodles of cash to web crawlers for the benefit.


Who can attend?

* Sales and Marketing professional

* Digital Marketing Professionals

* Entrepreneurs

* Students/Graduates willing to take up Digital Marketing Career

* Anyone looking for a career in Digital Marketing

Course Content

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    Search engine Marketing Specialist

    • Understanding Search engines
    • Understanding the different platforms for Search engine Marketing
    •         Google Adwords (PPC)
    •         Bing and Microsoft Adds
    •         Double Click Etc
    • Understanding Pay per Click
    • Importance of Landing Pages in PPC
    • Understanding different Metrics to increase the ROI
    • Analyzing the Key Performance Indicators
    • Optimizing the Pay per Click
    • Measuring Goals & Bidding Options
    • Auditing and Reporting

Key Features

32 hours of high quality training


Trainers are Industry experts & working professionals


Comprehensive up-to date contents


Exercises & Hands-on assignments


100% Money back guarantee


Course completion certificate



How are the classes conducted?

Class Room Training


Instructor-Led online Training


Online Self learning



Money back Guarantee

If you don't like the training, inform us after 1st session. 100% money will be refunded with no questions asked



Group Discount

10% discount for 3 or more registration


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    Who are the instructors?

    • We believe in quality & follow a rigorous process in selecting our trainers. All our trainers are industry experts/ professionals with an experience in delivering trainings
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    What if I miss the online class?

    • You will get the recording of the session and also you can attend the session from the next batch. you can contact help for next batch details.
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    What are the pre-requisites for the course?

    • There are no pre-requisites to do online Digital Marketing course. However a fair ideo on the working of Internet and search engines would greatly help. You can attend the Free Online Digital Marketing course Introduction from www.it-skillstraining.com
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    How do I learn Digital Markeing /Online Marketing course online?

    • Once you enroll with IT Skills Training services, our support will contact you with all the details to access online Digital Marketing training courses / Online Internet Marketing training Course. The classes will be organized by online class room facilitator as per schedule. Trainer will guide you to install and run various programs in the live webinar for easy understanding. Detailed document on installation will be emailed to you. Take the classes from the conveniance of you home, officie or anywhere you prefer.
Date Time Course Type Price