Web Analytics

  • Key Features
  • About Course
  • Course Overview
  • Agenda
  • FAQ
  • Training Calendar

Agenda

Session 2: Web Analytics

    • Overview
    • Introduction
    • Scope of Web Analytics
    • Why web analytics

Session 3: Web Analytics Fundamentals: Key Definitions and Framework

    • Overview
    • Introduction
    • Business Objective
    • Goals
    • Metrics
    • KPI’s
    • Targets
    • Segments

Session 4: Google Tag Manager

    • Overview
    • Introduction
    • Why Tag Management
    • Challenges of managing Tags
    • Containers
    • Tag setting options
    • Advanced Tags

Session 5: Key Performance Indicators and Analytical Techniques

    • Key Performance Indicators Simplified: Part 1
      a) Overview
      b) Introduction
      c) What is KPIs
      d) Conversion rate
    • Key Performance Indicators Simplified: Part 2
      a) Overview
      b) Introduction
      c) Identifying KPIs
      d) Presenting KPIs
      e) Lifecycle
    • Finding the Right KPIs for Your Business Type
    • Understanding KPIs Through Email Marketing Analytics
       

Session 1: Introduction to Web Analytics: Opportunity, Options, Benefits

    • Overview
    • Introduction
    • Why use Web Analytics
    • What is Web Analytics

FAQ

Whom do I contact, if I have further clarifications?

    You can call us on +1-888-828-1956 FREE / +91-9108460933 or drop a mail to email@it-skillstraining.com

What if I miss the online class?

    You will get the recording of the session and also you can attend the session from the next batch. 

Do I get certification?

    You will receive training completion certificate from IT Skills Training Services.

Who are the instructors?

    We believe in quality & follow a rigorous process in selecting our trainers. All our trainers are industry experts/ professionals with an experience in delivering trainings.

Key Features

  • 32 hours of high quality training
  • Trainers are Industry experts & working professionals
  • Comprehensive up-to date contents
  • Exercises & Hands-on assignments
  • 100% Money back guarantee
  • Course completion certificate

How are the classes conducted?

  • Class Room Training
  • Instructor-Led online Training
  • Online Self learning

Money back Guarantee

  • If you don't like the training, inform us after 1st session. 100% money will be refunded with no questions asked

Group Discount

  • 10% discount for 3 or more registration

About the Course

What is Web Analytics Certification Course?
Web analytics is the process of analysing the behaviour of visitors to a Web site. The utilization of Web Analytics is said to empower a business to draw in more guests, hold or pull in new customers for goods or services, or to increase the money volume every customer spends.

Web analytics is frequently utilized as a major aspect of customer relationship management analytics. The analysis can include deciding the probability that a given customer will repurchase an item in the wake of having bought it before, customizing the site to customers who visit it over and again, checking the dollar volume of buys made by individual customers or by particular group of customers, watching the geographic areas from which the most and the slightest customers visit the site and buy particular items, and anticipating which items customers are most and to the least extent liable to purchase later on. The goal is to promote particular items to those customers well on the way to get them, and to figure out which items a particular customer is destined to buy. This can enhance the proportion of income to showcasing costs.

Course Overview

The great significance of web analytics in web advertising depends on the reality, that it permits you to assess the results of the work you are doing and whether you figured out how to accomplish the outcomes you need. This implies web analytics is a great tool to help you analyse the outcomes accomplished with various sorts of web advertising methodologies, making analytics an indistinguishable part of the procedure of web analysis.

The beginning of the Web Analytics course is focused on explaining what is web analytics, how it all started, and how analytics changed over the years with the development of technology. You will also learn about true potential of web analytics and how you can use it to help your business grow.

Objectives of the web Analytics Certification Course
After completion of the Web Analytics Training from IT Skills Training Services you should be able to

  • Get detailed information on your website traffic source and conversions

  • Know your visitor behaviour and what are they looking on your site

  • Create Goals and track the performance

  • Custom reporting and data measurement

  • Create a successful marketing plan based on user behaviour

Who should go for Web Analytics Certification Course?
The Advanced Web Analytics Course can be pursued by professionals who want to learn web analytics and specialize in it. Web Analytics Certification Course is best suited for:

  • Web Analytics Implementers

  • Web Analytics Data Reporters

  • Digital Marketing Executives

  • Graduates

What are the Prerequisites for learning Web Analytics Course?
Anyone with basic Knowledge in Marketing and familiar with Internet.

 

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Online Training

Date
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Mon to Fri 10:30 AM to 01:30 PM Virtual Classroom INR 20,000
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Sat to Sun 09:00 PM - 10:30 PM Virtual Classroom INR 20,000
INR 15,000

Class Room Training

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Mon to Fri 10:00 AM - 5:00 PM Classroom INR 25,000
INR 20,000
Sat to Sun 10:00 AM - 5:00 PM Classroom INR 25,000
INR 20,000

Online Training

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Mon to Fri 9:00 AM to 10:00 AM (CST) Virtual Classroom USD 599
USD 499
Sat to Sun 8:30 AM to 12:30 PM (CST) Virtual Classroom USD 599
USD 499

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Mon to Fri 10:30 AM to 01:30 PM (CST) Classroom USD 899
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Sat to Sun 10:00 AM - 01:00 PM (CST) Classroom USD 899
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